Two Families • One Shared Vision • Downtown Little Rock
Meet the Owners of Mash & Vine Market
Jeremiah and Rachel Cotner and Gary and Erin Penna are the local owners behind Mash & Vine Market, an upscale destination for wine, bourbon, premium spirits, Arkansas specialty foods, tastings, special releases, and hospitality in downtown Little Rock.
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Jeremiah & Rachel Cotner
Gary & Erin Penna
Locally Owned in Little Rock
Meet the Families Behind Mash & Vine
Mash & Vine Market is owned by two local couples: Jeremiah and Rachel Cotner and Gary and Erin Penna. Together, they are building a market shaped by personal hospitality, thoughtfully selected products, and a shared appreciation for the people and businesses that make Arkansas distinctive.
Their interests extend across wine, bourbon, whiskey, specialty foods, locally made products, events, and the kind of personal service that helps both experienced collectors and first-time shoppers feel comfortable asking questions.
The Cotner Family
Jeremiah & Rachel Cotner
Co-Owners of Mash & Vine Market
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Jeremiah & Rachel Cotner
Recommended crop: 4:5
Hospitality • Business • Community
Their Story
Jeremiah and Rachel Cotner are co-owners of Mash & Vine Market and part of the family partnership guiding its growth in downtown Little Rock.
Jeremiah is also involved with Bourbon Club of Arkansas, where his interest in bourbon and whiskey includes the community, education, tasting experiences, private selections, and conversations that bring enthusiasts together.
[ADD JEREMIAH AND RACHEL’S BACKGROUND, HOW THEY BECAME INVOLVED WITH MASH & VINE, THEIR RESPONSIBILITIES, AND WHAT THEY HOPE CUSTOMERS EXPERIENCE.]
Get to Know Jeremiah & Rachel
Favorite bourbon or whiskey: [FAVORITE BOURBON OR WHISKEY]
Favorite wine or cocktail: [FAVORITE WINE OR COCKTAIL]
Favorite Arkansas product: [FAVORITE ARKANSAS PRODUCT]
“[JEREMIAH AND RACHEL QUOTE]”
The Penna Family
Gary & Erin Penna
Co-Owners of Mash & Vine Market
Bourbon • Whiskey • Education • Community
Their Story
Gary and Erin Penna are co-owners of Mash & Vine Market and part of the family partnership behind the downtown Little Rock business.
Gary founded Bourbon Club of Arkansas and has spent years helping build connections among Arkansas bourbon and whiskey enthusiasts. His experience with whiskey education, special releases, private barrel selections, tastings, and community events helps inform the bourbon and spirits side of Mash & Vine Market.
[ADD GARY AND ERIN’S PERSONAL BACKGROUND, HOW THEY DEVELOPED THE IDEA FOR MASH & VINE, ERIN’S ROLE IN THE BUSINESS, AND WHAT THEY WANT THE MARKET TO CONTRIBUTE TO LITTLE ROCK.]
Get to Know Gary & Erin
Favorite bourbon or whiskey: [FAVORITE BOURBON OR WHISKEY]
Favorite wine or cocktail: [FAVORITE WINE OR COCKTAIL]
Favorite Arkansas product: [FAVORITE ARKANSAS PRODUCT]
“[GARY AND ERIN QUOTE]”
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Gary & Erin Penna
Recommended crop: 4:5
Their Shared Vision
What Guides Mash & Vine Market
Mash & Vine brings the interests and experience of both families together in a market designed around discovery, hospitality, quality, and stronger connections with Arkansas makers and the Little Rock community.
01
Personal Hospitality
A welcoming market where shoppers can ask questions, compare options, learn about unfamiliar products, and receive recommendations without feeling intimidated.
02
Thoughtful Curation
Wine, bourbon, whiskey, premium spirits, food, and gifts selected to balance trusted favorites with products that encourage exploration.
03
Arkansas Makers
A place for visitors to discover Arkansas specialty foods and locally connected products while learning about the people who make them.
04
Bourbon Education
Experience from Bourbon Club of Arkansas helps support informed conversations about whiskey, private selections, special releases, and tasting experiences.
05
Events & Discovery
Tastings, product features, barrel releases, and community gatherings give customers reasons to return and experience something new.
06
Downtown Community
A commitment to creating another reason for residents, workers, and visitors to shop, gather, and spend time in downtown Little Rock.
Add Bourbon Community Photo
Gary Penna and Jeremiah Cotner
at a tasting, barrel selection, or BCA event
Bourbon & Whiskey Experience
A Connection to Bourbon Club of Arkansas
Gary Penna and Jeremiah Cotner are administrators of Bourbon Club of Arkansas and are especially interested in bourbon and American whiskey. Their involvement has given them experience engaging with enthusiasts, discussing producers and releases, participating in tasting opportunities, and helping build Arkansas’s whiskey community.
That background helps shape the bourbon and whiskey experience at Mash & Vine Market, including the way bottles are presented, questions are answered, special selections are introduced, and limited releases are shared with customers.
Mash & Vine is broader than bourbon, but this experience gives the market a meaningful connection to Arkansas whiskey culture while creating an approachable place for newcomers to learn.
A Downtown Little Rock Market
Why Downtown Little Rock?
Mash & Vine Market is located at 409 E. Third Street inside River Market Tower, placing the locally owned market near downtown Little Rock’s restaurants, offices, residential buildings, hotels, cultural destinations, and entertainment venues.
The location gives downtown residents, visitors, and workers access to a Little Rock wine and spirits market where they can explore bourbon, whiskey, fine wine, Arkansas specialty foods, gifts, tastings, and limited releases in one setting.
[ADD A DIRECT STATEMENT FROM THE OWNERS EXPLAINING WHY THEY CHOSE DOWNTOWN LITTLE ROCK AND WHAT THEY HOPE TO CONTRIBUTE TO THE AREA.]
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Storefront, exterior signage,
or River Market Tower setting
Personal Recommendations
The Owners’ Favorites
Add personal recommendations to help visitors connect with the owners and discover a few of the products, producers, and experiences they genuinely enjoy.
Cotner Family Favorites
Jeremiah & Rachel Recommend
Bourbon or whiskey:
[PRODUCT AND WHY THEY ENJOY IT]
Wine or cocktail:
[PRODUCT AND WHY THEY ENJOY IT]
Arkansas-made favorite:
[PRODUCT AND MAKER]
Penna Family Favorites
Gary & Erin Recommend
Bourbon or whiskey:
[PRODUCT AND WHY THEY ENJOY IT]
Wine or cocktail:
[PRODUCT AND WHY THEY ENJOY IT]
Arkansas-made favorite:
[PRODUCT AND MAKER]
Inside the Market
The People, Products & Experiences
Use real photography to show how the owners’ vision appears in daily life at Mash & Vine Market.
Add Tasting or Special Release Photo
Wine tasting • Bourbon event • Limited release
Add Arkansas Products Photo
Specialty foods • Gifts • Local makers
Add Customer Hospitality Photo
Owners assisting customers inside the market
Add Wine & Store Interior Photo
Wine displays • Shelves • Market atmosphere
Add Bourbon Selection Photo
Bourbon • Barrel picks • Limited releases
Common Questions
About the Owners of Mash & Vine Market
Who owns Mash & Vine Market?
Mash & Vine Market is owned by Jeremiah and Rachel Cotner and Gary and Erin Penna.
Is Mash & Vine Market locally owned?
Yes. Mash & Vine Market is a locally owned business in downtown Little Rock, Arkansas.
Are the owners involved with Bourbon Club of Arkansas?
Gary Penna and Jeremiah Cotner are administrators of Bourbon Club of Arkansas. Their experience with the bourbon and whiskey community helps inform the spirits, tasting, release, and educational side of Mash & Vine Market.
Where is Mash & Vine Market located?
Mash & Vine Market is located at 409 E. Third Street in downtown Little Rock, Arkansas 72201.
Is Mash & Vine Market only a bourbon store?
No. Mash & Vine Market features bourbon and whiskey as well as fine wine, premium spirits, specialty foods, Arkansas-made products, gifts, tastings, events, and limited releases.
Does Mash & Vine Market host tastings and events?
Mash & Vine Market features tastings, product events, special releases, and other community experiences. Visit the events page for current listings.
Visit Mash & Vine Market
Come Meet the People Behind the Market
Stop by Mash & Vine Market to explore wine, bourbon, premium spirits, Arkansas specialty foods, gifts, tastings, and limited releases selected with discovery and hospitality in mind.
Mash & Vine Market
409 E. Third Street
Little Rock, Arkansas 72201
Have a question before visiting? Contact Mash & Vine Market.